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What is a graphic designer?

There was a time many moons ago when you could let your product do the selling and not have to worry too much about your image. These days, the market is rather more competitive thanks to the ever growing online world, which can make a small business owner feel like a tiny fish in a very large pond! If you want to tackle the competition, you need to think about your image, both online and offline, and that’s where a professional graphic designer, like Wojtek Design, comes in really handy.

What are you selling?

It may seem like a simple question, but you may be surprised by the answer. If you run a small hotel, your answer is likely to be “bed & breakfast”. Now let Wojtek Design answer this question for you, and the answer could be something entirely different, like “romance”, “luxury”, or “quirky mock medieval experience”. It’s time to think outside the box and identify the true reason why customers should choose your business. If you are still wondering what is a graphic designer, then put yourself in the shoes of your customer and ask a professional for ideas to help you reinvent your branding and your image.

Graphics? Not just a pretty picture

Sometimes pictures make a bigger impact than words, and even more bizarrely, selling a concept can actually be more effective than selling the product itself. Take perfume for example. Sure, it may smell nice, but what is the real reason why people are willing to spend over 40 quid for a tiny bottle of scented water? The answer is simple – they have bought into the concept: the promise of a more romantic or sophisticated lifestyle. Plus, if the bottle is adorned with their favourite celebrity then it must be even better! If you’ve ever wondered what is a graphic designer, then you only need to look at the branding, art and design work created by Wojtek Design. By using a combination of high quality fonts, beautiful images and eye catching designs, products and services are brought to life in glorious colour and pictures, creating an emotive impact that remains in the minds and hearts of your customers.

Make a statement

Even if you have already chosen the most visually stunning, eye catching images to help sell your products, you won’t go far without communicating effectively with your customers. In fact, this is surprisingly another core role of a graphic designer like Wojtek Design. Whether you need a logo, brochure, website or advert, your graphic designer will help you to simplify your marketing messages so that you can convey information to your customers quickly and simply, to make a strong statement that really sells. The result? Your business will be more competitive, and combined with your smart new branding, you will get a flood of eager new customers knocking on your door.


What is a graphic designer?


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Our creative team does unique branding & identity for London, North Wales, Chester, Manchester, Liverpool, Birmingham and the UK.

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